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Web funnels are based on the general concept of marketing funnels and can be used as part of a larger marketing funnel concept, or just stand-alone as a powerful marketing tool on your website.
Web funnels convert visitors to customers by:
1
Guiding them through the process of finding what they need
2
Showing everyone only the information relevant for them
3
Breaking up the information into digestable portions
4
Encouraging visitors to get in touch with you